I’m a content writer with subject matter expertise in asset management and personal investing. I’ve operated freelance, and been part of agency and in-house content teams. I also support teams to make effective use of AI.
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2018–2020
Started my journey at university, when a retail investment platform discovered my blog about investing and offered me a remote job writing their newsletter. Professionalising their output, we grew readership from 11k to 55k.
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2023–2024
After finishing my studies, I joined a B2B financial services agency. Content comes at you in all ways, shapes and forms. It’s about managing stakeholders, defining briefs, maintaining lines of defence for compliance, QA, and more.
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2024-2025
Contracted to Amazon AGI. Here I helped refine the responses of Amazon’s AI model. The future of content is obviously hand-in-hand with AI. I’ve frustratedly waited for all my marketing teams to make pace in this regard, Adapt.
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2025-2026
Brought that AI experience with me to an FTC with Raymond James to produce investment and finance content during a challenging period of brand transition. AI visibility of content in ChatGPT and Copilot increased +83% MoM.
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NOW
Having completed the FTC at RJ, exceeding targets, I’ve never been more passionate about financial content and AI. Now as a freelancer, I’ve covered a very wide array of subjects in almost every content format. I even do brand-friendly, FCA-safe TikToks!
I’ve helped wealth managers, building societies, investment platforms, law firms and private equity firms. I’ve grown communities around content, worked on strategic brand messaging, extensive content suites of brochureware, ad-hoc articles, and more, in various different roles and team structures.
