A fund factsheet balances clarity and depth. It presents data in a visually intuitive way, avoids jargon, and highlights what truly matters – whether that’s consistency of returns, risk-adjusted performance, or the fund’s edge. The best factsheets are set apart by strong storytelling, sharp design, and transparency.
> This is a factsheet for a UK fund for both institutional and retail audiences. It is the most standard factsheet of the three samples shown. It follows a clean colour-coded layout and uses a graph and infographics without distorting data or implying unrealistic expectations.
Compliance (UK)
COBS 4.2.1R (fair, clear, not misleading)
COBS 4.6.2R (performance data)
COBS 4.5.2R (risk disclosure)
PRIIPs (as targeting retail – SRI and cost disclosure)
GIPS standards (mainly performance disclosure)
> This is a digital-first factsheet for a US ESG-focused fund. It’s digital-first because it has interactive elements such as a performance dashboard and clickable tooltips. It takes advantage of infographics and case studies to bring out the meaning of key ESG metrics.
Compliance (US)
SEC Rule 482 (fair, clear, performance data)
SEC Rule 482 and 156 (risk disclosure)
FINRA Rule 2210 (compliance approved)
GIPS standards (mainly performance disclosure)
> This is also a digital-first factsheet for a US fund, this time with insights shown using heatmaps and colour coding. It employs the power of storytelling in a real-world context and in language tailored to a retail audience.
Compliance (US)
SEC Rule 482 (fair, clear, performance data)
SEC Rule 482 and 156 (risk disclosure)
FINRA Rule 2210 (compliance approved)
GIPS standards (mainly performance disclosure)
